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Research papers

Planning and implementing distribution policies

This paper outlines the basic steps that should be taken by manufacturers setting out to plan and implement distribution policies for their products. The steps relate specifically to mass market consumer goods and although many of the statistical...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: A.M. Rogers
November 1, 1969
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Citation

Rogers, A. (1969a, November 01). Planning and implementing distribution policies. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/planning-and-implementing-distribution-policies